Wishlist is a social, crowdsourced gifting & savings platform that turns solo saving into a shared, engaging experience — built on a modern, mobile-first stack.
The opportunity
The US gifting market is enormous and fragmented, yet most of it still runs on guesswork, duplicates, and awkward IOUs.
Younger audiences want social, transparent, and collaborative ways to save and spend — not solo piggy banks.
Wishlist-driven, feed-based discovery turns gifting into an engaging, shareable experience rather than a yearly chore.
The product
Users post what they want with a goal amount; friends and family chip in toward the same target — no duplicate gifts.
Split the cost of any gift across contributors with real-time tracking and automatic settlement.
Track progress toward each goal, hit milestones, and keep funds in an in-app wallet for seamless gifting.
An Instagram-style feed plus ephemeral stories keep the community engaged around shared goals.
Age-adaptive financial literacy content helps teens and young adults build credit responsibly — a sticky, mission-driven layer.
Automated price-drop alerts and contribution notifications keep users coming back at the right moments.
Wishlist Intelligence
Our proprietary AI layer turns vague wishes into funded goals. It understands what people want, matches it to the right products and people, and orchestrates the entire journey — from request to celebration.
Natural-language captions and wish descriptions are parsed into structured gift intent — category, price band, occasion, and priority — so every wish is machine-readable.
A matching engine pairs each wish with the right products, the right contributors, and the right moment — surfacing ideas recipients actually want and givers can afford.
Users describe a wish in plain words, and AI scaffolds the goal — suggested image, target amount, funding plan, and a shareable pitch — in seconds.
Models project how long a goal takes to fund, recommend contribution pacing, and nudge the right friends at the right time to keep momentum.
In production: the engine already structures captions into gift intent, generates product imagery, predicts savings pacing, and triggers timely nudges. The roadmap adds fully conversational wish creation, cross-network gift matching, and personalized occasion forecasting — a defensible data moat built on real giving intent.
See it in action
How Wishlist Intelligence turns a single wish into a fully-funded gift — from AI suggestion to friends chipping in, to celebration.
How it works
01
Add a goal to your wishlist — a target amount and what it's for.
02
Share your goal so friends and family can contribute whenever they want.
03
Track every contribution, hit milestones, and get exactly what you were saving for.
Traction
Live figures available on request during diligence.
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Active users
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Wishlists created
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Gifts crowdsourced
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Avg. session
Business model
Platform take-rate on gift contributions and wallet top-ups processed through Base44 Payments.
Brand-friendly ad slots in the feed and hero carousel, already built into the product architecture.
Upgradable tiers for power users: enhanced savings insights, priority price alerts, and custom wishlists.
Built to scale
The ask
Selling the full IP and operating company, or raising a seed round — open to discussion.
Hire core engineering and design talent to ship the roadmap faster.
Fund user acquisition and creator partnerships to build network density.
Strengthen payments, data, and financial-product compliance.
Interested in acquiring the IP, investing, or partnering? Reach out directly — happy to share the full pitch deck and walk through the product.